Augmenting the dog adoption journey to create more informed adopters.
Research & Strategy / Copywriting / Chatbot Script Development
Designed at: Columbus College of Art & Design
Petfinder is a pet adoption website that connects individuals to animals from over 14,000 shelters and rescue groups. We examined the dog adoption journey so that Petfinder may better serve first-time adopters finding their forever friend.
This work was completed as part of a design concepts course and is not endorsed by Petfinder.