Katie Schwendeman





KATIE IS
A BRAND AND
DIGITAL
DESIGN LEADER
& MAKER







SimpsonScarborough

 Agency Brand




Explore the Site (↗)With almost 10 years of creative services in the books, SimpsonScarborough needed a brand refresh that matched our attitude. Simply put, we outthink, outwork, and outplay the higher ed advertising industry.

Services
Design Leadership
Brand Look & Feel
Design Activation
Website Design





Idyll Reserve

 hospitality BrandAn idyllic woods escape created by designers for the designers at heart — those who are going to notice things like the matchbooks, soap dispensers, and kerning.

Services
Identity Design
Brand Strategy
Brand Look & Feel





Baylor University

 private university CAMPAIGNWhen we were told we couldn’t make the whole brand campaign about Indy and Belle, centering the stories and deeds of Baylor heroes around the Sermon on the Mount did feel like the next best thing.

Services
Creative Direction
Campaign Look & Feel
Video Production
Design Activation





Dunlap Hollow

 hospitality Brand




Explore the Site (↗) A modern brand and eye-catching web design for Dunlap Hollow — designed to feel as inviting as a weekend in the woods (coffee in hand, hike optional).

Services
Identity Design
Brand Look & Feel
Website Strategy
Website Design
Custom Squarespace Development





Bryn Mawr College

 PRIVATE COLLEGE BrandWhat do you get when you combine a brand with 200 years of rich, quirky history and a creative team that sometimes digs in to the archives a little too deep? Their favorite project of 2024.

Services
Creative Direction
Identity Design
Brand Look & Feel
Design Activation






Cornell University

 ivy league university campaign


results
$5.3b+ raised
200k alumni interactions
70+ countries represented 
at virtual launchWhen Ezra Cornell himself titles the $5b capital campaign (To do the greatest good), it just makes sense to let Cornellians throughout time to speak for themselves.

Services
Design Leadership
Campaign Look & Feel
Video Production
Website Design








About Katie

I’m Katie, a design leader and maker based in Columbus, OH. I’m a big believer in play, always trust my gut, and find joy in turning chaos into simple, beautiful solutions.

My work is grounded in creative direction, identity design, and building visual systems that resonate and flex by design. I’m at me best where thinking meets making, and pride myself in building creative environments where teams feel energized, confident, and unafraid to try something new.
Select Clients

University of Michigan
Boise State University
Penn State University
Kenyon College
Cal Poly Humboldt
The California State University System
Virginia Public MediaExperience
SimpsonScarborough
Design Director, 
2024–Current
Associate Creative Director, 
2021–2024
Designer, 2018–2021

Studio Fort
Designer, 2018

formerfactory, llc
Designer, 2017–2018

Top ↑
Email